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105 Sun Tzu Quotes

Born Sun Wu
544 BCE (traditional)
Qi or Wu
Died 496 BCE (traditional; aged 47–48)
Gusu, Wu State
Pen name Sun Tzu
Occupation Military general, strategist, philosopher, writer
Language Chinese
Period Spring and Autumn
Subject Military strategy
Notable works The Art of War

Quotes

“You have to believe in yourself. ”
“Appear weak when you are strong, and strong when you are weak.”
“Opportunities multiply as they are seized.”
“To know your enemy, you must become your enemy.”
“Every battle is won before it is fought.”
“In the midst of chaos, there is also opportunity.”
“Victory comes from finding opportunities in problems.”
“The greatest victory is that which requires no battle.”
“If he sends reinforcements everywhere, he will everywhere be weak.”
“All is fair in love and war.”
“Know yourself and you will win all battles.”


“So in war, the way is to avoid what is strong, and strike at what is weak.”
“Victory is reserved for those who are willing to pay its price.”
“The opportunity of defeating the enemy is provided by the enemy himself.”
“The nature of war is constant change.”
“A battle avoided cannot be lost.”
“Build your opponent a golden bridge to retreat across.”
“He who wishes to fight must first count the cost.”
“Know thy self, know thy enemy.”
“Great results, can be achieved with small forces.”
“The true objective of war is peace.”

“Ponder and deliberate before you make a move.”
“What is of supreme importance in war is to attack the enemy’s strategy.”
“Sweat more during peace: bleed less during war.”
“Until death itself comes, no calamity need be feared.”
“The line between disorder and order lies in logistics…”
“One may know how to conquer without being able to do it.”
“What is essential in war is victory, not prolonged operations.”
“To Subdue an enemy without fighting is the greatest of skills.”
“Hold out baits to entice the enemy. Feign disorder, and crush him.”
“Those whose upper and lower ranks have the same desire are victorious.”
“The wise warrior avoids the battle.”

“There is no instance of a nation benefitting from prolonged warfare.”
“Know thy self, know thy enemy. A thousand battles, a thousand victories.”
“The natural formation of the country is the soldier’s best ally.”
“All war is based on deception.”
“A leader leads by example not by force.”
“Kill one, terrify a thousand.”
“He will win who knows when to fight and when not to fight.”
“Pretend inferiority and encourage his arrogance.”
“Correct your mistake as soon as you have found it.”
“Concentrate your energy and hoard your strength.”
“If fighting is sure to result in victory, then you must fight.”

“When the thunderclap comes, there is no time to cover the ears.”
“All wars are won or lost before they are ever fought.”
“Be where your enemy is not.”
“Wheels of justice grind slow but grind fine.”
“He will win who, prepared himself, waits to take the enemy unprepared.”
“Pretend to be weak, so your enemy may grow arrogant.”
“The Art of War is self-explanatory.”
“Keep their friends close and their enemies closer.”
“It is more important to outhink your enemy, than to outfight him.”
“In war, then, let your great object be victory, not lengthy campaigns.”
“If a battle can not be won do not fight it.”
“The height of strategy, is to attack your opponent’s strategy.”

“Be subtle! be subtle! and use your spies for every kind of business.”
“There is no place where espionage is not possible.”
“Thus the expert in battle moves the enemy, and is not moved by him.”
“He whose ranks are united in purpose will be victorious.”
“The best general is the one who never fights.”
“He who knows his enemy and himself well will not be defeated easily.”
“When your opponent gives you an opening, be swift as a hare.”
“A warrior who is prepared to fight must also be prepared to die.”
“The peak efficiency of knowledge and strategy is to make conflict unnecessary.”
“Weak leadership can wreck the soundest strategy.”

“Quickness is the essence of the war.”
“If your enemy is superior, evade him.”
“If you are far from the enemy, make him believe you are near.”
“When he pretends to flee, do not pursue.”
“O divine art of subtlety and secrecy!”
“In desperate position, you must fight.”
“He will win who has military capacity and is not interfered with by the sovereign.”
“If this is long delayed, weapons are blunted and morale depressed.”
“Attack where he is unprepared; sally forth when he does not expect you.”
“If quick, I survive. If not quick, I am lost. This is death.”
“Rewards for good service should not be deferred a single day.”
“There is an intelligent way to eat a live frog – I just don’t know what it is.”
“In making tactical dispositions, the highest pitch you can attain is to conceal them.”
“In war, practice dissimulation and you will succeed.”

“If ignorant both of your enemy and yourself, you are certain to be in peril.”
“One defends when his strength is inadequate, he attacks when it is abundant.”
“Victory is the main object in war.”
“Probe him and learn where his strength is abundant and where deficient.”
“If you know neither the enemy nor yourself, you will succumb in every battle.”
“Weigh the situation, then move.”
“One who sets the entire army in motion to chase an advantage will not attain it.”
“The opportunity to secure ourselves against defeat lies in our own hands.”
“Management of many is the same as management of few. It is a matter of organization.”
“Being unconquerable lies with yourself; being conquerable lies with your enemy.”
“Without local guides, your enemy employs the land as a weapon against you.”
“If you are strong, appear weak. But if you are weak, appear strong.”

“Agitate him and ascertain the pattern of his movement.”
“The enlightened ruler is heedful, and the good general full of caution.”
“Who does not know the evils of war cannot appreciate its benefits.”
“A wise general makes a point of foraging of the enemy.”
“Defeat the enemies strategy.”
“To capture an enemies army is better than to destroy it.”
“Set the troops to their tasks without imparting your designs.”
“Attack is the secret of defense; defense is the planning of an attack.”
“If the enemy opens the door, you must race in.”
“Do not press an enemy at bay.”
“Know the enemy and know yourself.”
“Peace proposals unaccompanied by a sworn covenant indicate a plot.”
“Invincibility depends on one’s self; the enemy’s vulnerability on him.”
“Spies cannot be usefully employed without a certain intuitive sagacity.”

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